This is a focused, easy-to-read, yet comprehensive text coverning all the key issues of conceiving, writing, publishing, and marketing a business book. For that matter,
ART OF THE BIZNOVEL
contains plenty of advice applicable to publishing books in general, be they fiction or non-fiction. It reflects decades of experience from working with coauthors, agents, publishers, and developing the all-important readership who will make a book a success. For a $20 investment, far less than the cost of a typical business lunch, you get an overview of the entire process, start to finish.